Where Does Kindle Rank On Your Holiday Shopping List?

The times are tough, especially if you are living in the U.S. these days. A whole lot of folks have lost their jobs, and some folks have lost their year-end bonuses. So I am just wondering where does Kindle rank on your shopping list. Buying Kindle is more than just throwing a couple of dollars away. You are making a long-term investment. Having said that, with all the gadgets that are out there (iPhone, XBox, PS3, iPod, Wii, Pleo, …), where does Kindle rank on your shopping list, if it does at all.