Target to Offer E-books?

Target wants to give its customers a way to buy and share e-books. That’s why it is partnering with Librify. As USA Today has reported, the launch is still several months off. Librify is more than a platform for just buying books. It is built around the idea of creating an online book club experience. Users can connect with friends, see what they are reading, and more.

It is a great solution for bringing a digital book experience to the Target guests who have long enjoyed our “Club Picks” selections … We are proud to partner with Librify to offer a differentiated experience, which focuses on social connectivity and book clubs.

explained Target spokeswoman Erica Julkowski. It will be interesting to see how this move pans out.