Kindle Still Unknown to the Tech Savvy

I made a point a few days ago on how Amazon needs to do a better job promoting their great device. While Kindle is a top gadget, it is surprising how tech savvy individuals have not either heard or used the device to the extent one may expect these folks to.

Today I had a chance to talk to a SVP of a reputable company about this great device, and to my great surprise he did not know what a Kindle was. He is a very technical person and follows innovative products all the time, so it was rather surprising he did not know what exactly Kindle was. No wonder why Amazon is not sharing those numbers with us. As great as Kindle is, one needs to accept that reading is not cool enough to most people in the U.S. A cool device such as Apple iPod Touch sells out immediately because people like to listen to music all the time these days. Unfortunately, the number of readers is dramatically less than the number of music listeners in the U.S. So that is probably why Kindle remains enigmatic but limited in terms of adoption rate.