Kindle Advertising The Solution For Amazon

I was playing with my iPhone the other day after reading an article about advertising companies that specifically target devices such as the iPhone. So I thought ot myself. Can that be the future of Kindle? There is no question that the potential is there. I have wondered how Kindle can improve their platform to offer more functionalities and make improvements that we are all waiting for such as better design, enhanced Internet connection, and the Kindle SDK. But at the end of the day, in Kindle Amazon has a device that has direct access to you and I, almost everywhere we go. Sure. We don’t take our Kindles everywhere like we do our mobile phones, but that trend is soon going to be changed with new better version of Kindle. Enabling non-intrusive advertising on Kindle can enable Amazon to sustain the platform and push it to the next level, maybe even dropping the price. We are probably a year away from such feature, and Amazon may choose to never introduce it, but I wonder if Kindle users are willing to accept limited advertisement if it means lower book prices or a lower price for the device.