Is Amazon Kindle Fire The Main iPad Challenger?
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The iPad has been hard to compete with for many Android tablet makers. Acer, ASUS, Motorola, and Samsung have all tried but failed to market a tablet that could go head to head with the iPad. Amazon seems to have found the right formula though. If you can’t beat the iPad in design and features, beat it with very low prices. The Kindle Fire has started strong and is expected to remain strong going into 2012, when Amazon brings the second generation Kindle Fire to the market.
While Amazon’s Kindle Fire has come out of the gates strong, as expected … we see Apple maintaining its competitive lead, if anything accentuated by what now looks like the only tablet to so far mount any credible iPad challenge apparently needing to do so by selling at cost,
explained Robert Cihra, an analyst with Evercore Partners. Some experts suggest that the Kindle Fire could indeed help Apple sell more iPads in the long run. This device is a great starter tablet. More people can afford it. But at some point they may want to upgrade to a more powerful tablet. That’s when Apple gains.
Android tablet prices are dropping, thanks to both Apple and Amazon. We are going to see a whole lot of new Android tablets in 2012. The way things have gone, the Kindle Fire could finish 2012 as the #2 tablet in this market (based on share). It will be interesting to see how well premium tablets such as the Prime perform next year.
