Most Important Smartphone Feature: Battery Life

When it comes to smartphones and tablets, there are plenty of decent options around. Many folks assume that operating system is the strongest purchasing factor for consumers. That’s not what a survey of 50k participants by IDC is suggesting. The survey suggests that most people care about the battery of life of smartphones they pick up more than OS, touchscreen quality, and other factors.

IDC survey finds “Top 10 Smartphone Purchase Drivers” (Source: IDC’s ConsumerScape 360) (by IDC Michael DeHart) pic.twitter.com/AS2VjrEF2x

— Francisco Jeronimo (@fjeronimo) May 12, 2014

This survey may be for smartphones, but it could very well apply to tablets and smartwatches. Nobody wants to pick up a device that can’t work more than a couple of hours. Ease of use, OS, screen size, and touchscreen quality still matter though.