Design Your Own Kindle Killer

During the past few weeks and months, we have seen companies such as Plastic, Sony, and IRex try to properly challenge Amazon Kindle. Some of these guys try to go thin, some of them try to go cheaper, and in case of IRex, they are going bigger. Amazon Kindle is not as attractive as the iPod, make no mistake about it. But Amazon has a huge competitive edge over everyone (except Google) with its huge digital library. And Amazon’s Whispernet network also helps too. What Amazon has been doing is to create layers over layers of competitive edge. It has also understood the ecosystem of this niche better than anyone else. All this means that companies are going to make it tough challenging Kindle, but it’s not impossible.

So here is my question for you guys. Let’s say you can be any company in the world (Google, Microsoft, Sony, …). What would it take in your opinion to top Amazon Kindle? Size, price, connectivity? or something completely different?