B&N To Announce New NOOK Product?
0It was only a short couple of months ago that we saw B&N bring its NOOK tablet to the market. It seems the company is not done releasing new products. A recent report by the New York Times suggests that a new NOOK device may be in the works and on track for a spring release. This device is expected to go head to head with the Amazon Kindle Fire. Of course, the details on this device are not known. Let’s not forget that B&N did drop the price of NOOK Color tablets to make them go head to head against the Kindle Fire.
It is more likely that this will be an upgrade over the NOOK Simple Touch. B&N already has two affordable Android tablets. The company is constantly under pressure from Amazon’s aggressive pricing strategy for Kindle devices. This does show that B&N is serious about staying competitive against Amazon in e-reader wars. But releasing yet another affordable tablet this early seems a bit unlikely.