Amazon Needs a Better Pricing Strategy for Kindle Content

I have been a fan of Amazon for longer than I can remember. When the first Kindle came out, I jumped on the bandwagon and got mine right away. The company has done great things in the past and it is doing a decent job with Kindle. Yet, I am surprised that Amazon still hasn’t managed to come up with a real pricing strategy for Kindle books. Amazon does sell a lot of e-books for $9.99. That is not only expensive, but certainly not a great way to encourage folks to buy the Kindle. And the $9.99-for-most-books strategy fails when the paper version is sold for half the price.

Take a look at the above book. The No S Diet is a great book for those who want to lose weight. But it’s not so great for Kindle owners. After all, the paper version is being sold for $4.99 whereas the Kindle version is being sold for $9.99. That certainly doesn’t look good for Amazon. Kindle is a great gadget, and it’s certainly worth the money. Nevertheless, a lot of experts do still believe that Amazon can go much lower as far as its pricing strategy is concerned. The times are tough and a more consumer-friendly pricing strategy could help Amazon take the Kindle to the next level. Will Amazon lower its prices on all its ebooks? That’s hard to predict. But why not at least make sure that Kindle books are the most affordable options available on the market?

Your take: should Amazon lower its e-book prices? How would you price them?