Kindle Fire HDX Blue/Purple Screen Issue: What Is It?

Does your Kindle HDX have a blue or purplish screen on the edges? You are not alone. In fact, this issue has been well-documented online. People have even posted videos showing how it looks:

Is this something you need to be concerned about? As they say, if it’s not a bug, it’s definitely a feature. Amazon explains in the “we want you to know” section:

To achieve the perfect color accuracy on Kindle Fire HDX 7″ at the lowest possible battery consumption and device weight, we used blue, not white, LEDs. Blue LEDs allow for a much more accurate and rich representation of color and result in an up to 20% improvement in power efficiency.

As a result of using these blue LEDs, you may notice a very narrow, faint blue tint around the edge of the device when looking at items with a white background, such as books or web pages. All displays have some level of light emission around the edges, and the light on the Kindle Fire HDX 7″ is blue due to the technology used to render perfect color accuracy.

It is not a deal breaker for me. My main issue with the Kindle HDX is the fact that it does not feel worth upgrading to. The Kindle HDX 8.9″ is another story though. If you are too bothered by this, you may want to return you device and try a different one. Not everyone is reporting this issue, which makes things a bit more interesting.