29% of Kindle Fire Owners Plan to Spend More, Only 54% Satisfied?

Amazon is losing money for every Kindle Fire sold for a very good reason. The company is hoping to get it back with content sales. A recent study conducted by research firm ChangeWave suggests that 29% of Kindle Fire owners plan to spend more money on Amazon.com. That number is only at 19% for non-Kindle Fire owners. This does suggest that Amazon’s strategy in the e-reader business is quite viable.

Amazon is in desperate need of good news for investors at this point. While the company is selling a ton of Kindle Fires, its net income and profit margins are quite alarming to the investor community. The study does suggest that Amazon needs to work harder to make Kindle Fire owners satisfied. Only 54 percent of Kindle Fire owners in this research said that they were very satisfied with their tablet.

Amazon has a great opportunity to solidify its position in the tablet market by making some improvements to the current Kindle hardware. Adding volume buttons and a basic camera could go a long way towards keeping Kindle Fire fans happy. But can Amazon keep the prices down? We will have to wait and see .